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Seoul Urbanism on TBS eFM’s Koreascape: Seoul’s identity crisis

Each month I join Kurt Achin, host of Koreascape on Seoul’s English-language radio station TBS eFM, for an exploration of one of Seoul’s urban spaces. This time we talk about my recent Guardian article on the branding of Seoul and the city’s efforts to resolve its ongoing identity crisis: hiring place-branding consultants, importing foreign architectural prestige, launching high-profile urban regeneration projects, putting up posters that encourage Seoulites to feel good about their city, introducing slogans like “I.Seoul.U,” and even more besides.

Stay tuned for further explorations of Seoul’s architecture, infrastructure, and other parts of the built environment. You can hear our previous segments here.