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Korea Blog: Where Book Podcasts Draw Standing-Room-Only Crowds

KB - Red Book Room 2

If you want a seat, you’ve got to get there early — really early. Even then, plenty of others will have long since set themselves up in the prime spots, close to the action with food, drink, and reading material close at hand. I myself usually only manage to find a single chair in the back of the room when I arrive, about two hours ahead of showtime as always. I’m glad to get it, though, since I’ll stay there for the next six hours. Is this a concert by a big-name band? Some sort of political rally? Will they be giving away money? No, not quite — it’s a book podcast.

Since 2012, each weekly episode of Lee Dong-jin’s Red Book Room (이동진의 빨간책방) has offered  from an hour and a half to over three hours of segments including an in-depth discussion of a particular book between the show’s regular panelists, conversations with the authors themselves, readings of prose as well as poetry, and an opening monologue by the host followed by a short chat about the books he’s recently bought. That host, the titular Lee Dong-jin, first made his name as a film critic and remains well known as one, though over the years, and with increasing fame, he’s assumed the role of a prolific and high-profile all-around cultural critic, the likes of which America hasn’t had for a while now.

Lee’s self-confessed workaholism (a term that has settled, transliterated, into the Korean language) makes for certain times when you can’t go long without seeing him on television, hearing him on the radio, or reading him in print. As a member the highly culturally influential Korean generation born in the 1960s — Korea’s Baby Boomers, in a sense — he came of age in the era of mass media and seems to have transitioned without a hitch to the era of niche media, in part by keeping one foot in the old while setting the other in the new, bringing his fans along with him.

Read the whole thing at the Los Angeles Review of Books.