Skip to content

Korea Blog: Frank Ahrens’s Life-in-Korea Memoir Seoul Man

Dropping into a recent gathering at an expatriate-oriented wine shop in Seoul, I met an American couple quite different from the countrymen I normally encounter here: not only were they born, raised, and married in Texas, they’d come to Korea together for one year and one year only. The engineer husband’s employer, a certain electronics giant called Samsung, had brought him over from their research-and-development center back in Austin to put in some time at their home base. This left the wife, a schoolteacher, free to spend her days exploring city and country. Halfway into their year here, they reported that they found Korea a much more congenial place than they’d imagined.

Such short-term expats, those who arrive with a fixed return date and little to no previous experience or knowledge of Korea, typically have questions for those of us with more of an investment in the country. But I find I enjoy hearing their impressions more than conveying my own, since they’ve known the kind of culture shock that, having studied the Korean language and lived in Los Angeles’s Koreatown for years before moving here, I never could have. So did Frank Ahrens, the author of Seoul Man, a Westerner-in-Korea memoir that my chat with the amiable Texans reminded me I’d missed when first it came out.

Subtitled A Memoir of Cars, Culture, Crisis, and Unexpected Hilarity Inside a Korean Corporate Titan, the book tells of Ahrens’s stint as a public relations director at Hyundai Motors between 2010 and 2013. He took the job after 18 years as a journalist at the Washington Post, a career move prompted both by his Foreign Service-employed wife’s Seoul posting and the bleak future of the newspaper industry evident in the very business stories he’d been reporting. About South Korea they went in knowing, he writes, “little more than most Americans do: it’s the most wired nation on earth, the kids are ultrahigh academic achievers, and they eat kimchi.”

Read the whole thing at the Los Angeles Review of Books.